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FamilyID Is Proving Programs Will Pay to Prune Parents' Paperwork

FamilyID solves an administrative nightmare for both families and program providers alike. 

WALTHAM, MA (BostInno – Nov 10, 2015) As a mother of two, Rochelle Nemrow has experienced the plight faced by many parents when signing her kids up for sports programs, summer camps and other activities—and it all has to do with one dreaded word: registration.

Her problems have ranged from having to fill out the same information over and over again to losing sign-up forms in the seemingly bottomless pit of her childrens' backpacks. There was even one time when she had sent a check that got cashed, but then the program's organizer indicated they never received it. "And I had no record of it," she said.

Nemrow's frustration in dealing with unreliable paper forms, insecure transactions and a general lack of organization led her in late 2010 to found FamilyID, a Waltham-based startup that aims to make online registration and transactions for programs and activities as easy as buying a toy on Amazon.

"I figured somebody had been trying to solve this, and I had just missed the email," Nemrow told me. "I realized no one was trying to solve the problem of making this registration experience feel more like an ecommerce experience at Amazon."

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Here is a Comprehensive List of Women-led Startups in the Boston Area

FamilyID founder and CEO recognized as tech leader and entrepreneur.

BOSTON, MA (BostInno – Sep 25, 2015) Two years ago, the New England Venture Capital Association commissioned a study looking at the number of women founders and chief executives in venture-backed companies, and it found that Boston isn't nearly as inclusive as it could be.

"Boston has a crop of tremendously talented female entrepreneurs, and is doing no better or worse than any other major startup market as far as the ratio of venture-backed women to men founders," C.A. Webb, former executive director of the NEVCA, said at the time. "... We are interested in propelling that conversation further and making explicit that Boston wants to be home to the best women in technology."

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The Winners of BBJ's 2015 Women to Watch in Science and Tech (photo gallery)

Boston Business Journal names FamilyID founder and CEO, Rochelle Nemrow, as 2015 Woman to Watch in Science and Tech

BOSTON, MA (Boston Business Journal – May 7, 2015) The Boston Business Journal has honored 20 women who are making huge strides in the fields of science and technology.

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FamilyID & Varsity News Network (VNN) Partner to Make Athletic Directors' Lives Easier

Strategic Alliance Brings Together Leaders in Online Registration, Payment and Communication

WALTHAM, MA and GRAND RAPIDS, MI--(Marketwired - Mar 17, 2015) - FamilyID, Inc., the gold standard for easy-to-use online registration and Varsity News Network (VNN) the fastest growing communication platform for high school athletics, today announced a strategic partnership. This partnership will transform how athletic directors and schools collect and manage information and work with their staff, students and parents

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FamilyID Secures Funding to Further Expand Online Program Registration and Payment Platform

Boston Seed Capital and CommonAngels Ventures Provide First Institutional Round

WALTHAM, MA--(Marketwired - Feb 24, 2015) - FamilyID, Inc., the easy-to-use online registration and payment platform for all types of programs such as schools, camps, teams and clubs, today announced it has raised its first institutional round. The company received $850,000 from two local institutions. Boston Seed Capital led the round and was joined by CommonAngels Ventures. This seed round brings the company's total capital raised to $1 million.

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Constant Contact Welcomes Five Small Businesses To Innovation Program

FamilyID joins Constant Contact's InnoLoft Innovation Program

WALTHAM, MA (BUSINESS WIRE – Jan 13, 2015) The results of the inaugural class of Constant Contact’s Small Business Innovation Program, a program designed to support entrepreneurs and startups as they solve problems for small businesses, are in: the four graduating startups achieved key business objectives, from B2B community marketplace mosaicHUB growing their subscriber base by over 35 percent, to nonprofit SaaS solution BoardOnTrack increasing revenue by 50 percent. Looking to build upon this momentum, today Constant Contact®, Inc. (NASDAQ: CTCT) announced the Small Business Innovation Program’s second class, which represents services ranging from online reservation platforms to data-as-a-service solutions for small businesses – and the addition of a nonprofit to the otherwise for-profit class.

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MetroWest Daily News Highlights Local Business Leader, Rochelle Nemrow

Q & A with FamilyID founder and CEO

WESTON, MA (MetroWest Daily News – July 29, 2013) 

Tell us how you ended up in this line of work.

I have always been in startups. I was extremely frustrated by the poor registration processes for all the programs and activities that my family members signed up for. When I did some research I found that frustration was echoed by other parents as well as the organizations who were tired of dealing with stacks of paper or cumbersome, difficult software products. That was the inspiration for FamilyID - one easy, user-friendly way to find, sign up and pay for programs and activities.

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FamilyID "Bill of Rights" Enumerates Parent Wish List for Better Program Registration

Frustration leads to inspiration with a new online platform that transforms how families sign-up for programs and activities.

WESTON, MA--(Marketwire - Dec 14, 2011) - Between signing up and spending lots of hard-earned money for camp, school, sports, art and recreation programs, parents are growing increasingly frustrated filling out an endless parade of registration forms. FamilyID, Inc., the online program and activity marketplace, is helping parents take a stand against inconvenient, inaccurate, repetitive registration forms by publishing the FamilyID Bill of Rights. This tongue-planted-firmly-in-cheek set of guidelines expresses a parent wish list for organizations that collect registration information from families.

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