The South Dakota High School Coaches Association exists to:
- To promote high standards of professional proficiency, athletic understanding, and ethics.
- To promote better public relations and sportsmanship between schools.
- To provide for an exchange of ideas and a better understanding of high school athletics.
- To promote greater unity and fellowship among the athletic coaches of the State.
- To recognize outstanding coaches through various awards programs.
- To cooperate with and promote all athletic activities of the South Dakota High School Activities Association (SDHSAA).